Marcello Ziliani

Design Philosophy

Achille Castiglioni, teacher during the university, said that a project must start from the observation of behaviors and get to have an identifying characteristic that defined “main component of the project”.

Today design can and must be increasingly focused on the needs of the user, “human centered design” which, also thanks to the use of recent methods such as design thinking performed with the contribution of creative thinking techniques of lateral thinking, can lead to original and innovative solutions, truly oriented towards solving problems. First of all sustainability, which in a product is played for eighty-five percent right during design phase.

Added to this is the ability to operate using “agile design” techniques, managing small and highly interdisciplinary, dynamic and proactive work teams.

Key words are therefore responsibility, but also flexibility, awareness, collaboration, multidisciplinarity and … fun.